Azure
2024
Inspired by my passion for cinema, I envisioned a smartphone with an innovative approach to implementing an anamorphic lens. A phone built for creators who want a bold, cinematic look without breaking the bank. The goal was to create an accessible tool that brings professional visuals to everyday storytellers.
To showcase the lens, I designed an interactive exhibition booth where attendees could experience its cinematic potential firsthand and explore the product further.
Category
3D Product Visuals
Exhibition Design
Product Concept
Motion
Tools used
Adobe Illustrator
Art Direction
We choose this art direction to evoke both excitement and clarity. We wanted to give a sense of urgency, reinforcing the idea that this smartphone can elevate your workflow—and you don’t want to miss out. A cool blue palette enhances this feeling, bringing a sense of precision and appeal while maintaining a sleek, modern look. Every shot was composed to emphasize movement and transformation, mirroring the way this lens reshapes mobile filmmaking.
Exhibition Design
The exhibition booth was designed to draw attendees in with bold visuals and an immersive atmosphere. The cool blue tones kept things sleek and modern, creating a high-tech vibe that matched the cinematic feel of the lens. The goal wasn’t just to show off the product, but to make people feel the rush of capturing pro-level visuals straight from their phone.
